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Pop Mart (COUNTERFEIT) Pop Mart Labubu Plush Toys soft toy — choking risk

EU Safety GateSerious riskChokingNov 7, 2025
Photo from the official notice: Pop Mart (COUNTERFEIT) Pop Mart Labubu Plush Toys soft toy — choking risk

Photos from the official notice: EU Safety Gate (European Commission) · image rights

Hazard

Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.

Measures taken

  • Recall of the product from end users — Retailer (17/07/2025)
  • Ban on the marketing of the product and any accompanying measures — Other (09/07/2025)

Product description

Soft toy, in the shape of a doll, in four different designs.

What should I do?

If you own this product, stop using it and check the official notice for what the seller or authority advises (return, refund, repair or disposal). Measures listed here were reported by national authorities to the EU Safety Gate system.

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