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Build-A-Bear Workshop Heartwarming Hugs Bear plush toy — choking risk

EU Safety GateSerious riskChokingJun 26, 2026
Photo from the official notice: Build-A-Bear Workshop Heartwarming Hugs Bear plush toy — choking risk
Photo from the official notice: Build-A-Bear Workshop Heartwarming Hugs Bear plush toy — choking risk

Photos from the official notice: EU Safety Gate (European Commission) · image rights

Hazard

The product has a small part (zipper slider on the side pouch) that may easily detach. Small children may put it in their mouth and choke The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1.

Measures taken

  • Destruction of the product — Manufacturer
  • Recall of the product from end users — Manufacturer (30/04/2026)
  • Withdrawal of the product from the market — Manufacturer (05/03/2026)

Product description

Large weighted plush bear, intended for children aged 3+, featuring a pouch with zipper containing a heart filled with ceramic beads which can be heated and cooled.

Sold on

buildabear.co.uk

What should I do?

If you own this product, stop using it and check the official notice for what the seller or authority advises (return, refund, repair or disposal). Measures listed here were reported by national authorities to the EU Safety Gate system.

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