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Counterfeit Labubu Brown Plushie — choking & strangulation risk

UK OPSSSerious riskChokingStrangulationDec 23, 2025
Photo from the official notice: Counterfeit Labubu Brown Plushie — choking & strangulation risk

Photos from the official notice: UK Office for Product Safety and Standards (GOV.UK) · image rights

Hazard

The product presents a serious risk of choking as the zip pull can detach from the product creating a small part. Small parts pose a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths. The product also includes a cord which exceeds the maximum permitted length and may present a strangulation hazard to young children. Improvements are also required to product marking and labelling. The product does not meet the requirements of the Toys (Safety) Regulations 2011.

Remedy

The product has been seized from the distributor and is awaiting destruction. Consumers are advised to stop using the product immediately and seek redress from their place of purchase.

Product safety report

Measures taken

  • Other

Product description

Brown Labubu-style toy.

What should I do?

If you own this product, stop using it and follow the corrective action above: contact the retailer or supplier for a repair, replacement or refund. This notice was published by the UK Office for Product Safety and Standards.

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