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Baby Neck Floats sold via TikTok — drowning risk

UK OPSSDrowningSold on TikTok ShopJun 22, 2026
Photo from the official notice: Baby Neck Floats sold via TikTok — drowning risk
Photo from the official notice: Baby Neck Floats sold via TikTok — drowning risk
Photo from the official notice: Baby Neck Floats sold via TikTok — drowning risk

Photos from the official notice: UK Office for Product Safety and Standards (GOV.UK) · image rights

Hazard

These products present a risk of drowning as they may place inappropriate pressure on the infant’s neck and may restrict normal movement or airway positioning. They may also increase the risk of the infant slipping through, becoming trapped, overturning, or being left in an unsafe floating position, potentially resulting in neck injury, asphyxiation, drowning, or other serious harm. The products do not meet the requirements of the General Product Safety Regulations 2005.

Remedy

The products have been recalled by TikTok and the listings have been removed. Consumers should immediately stop using the recalled items and contact their place of purchase for redress.

Product recall

Measures taken

  • Recall of product from end users
  • Removal of listing by online marketplace

Product description

Baby floats designed to be worn around or secured to an infant’s neck, where the infant’s head is supported by the float while the body remains suspended in the water. This includes inflatable neck rings and similar neck-support flotation devices marketed for babies or infants.

What should I do?

If you own this product, stop using it and follow the corrective action above: contact the retailer or supplier for a repair, replacement or refund. This notice was published by the UK Office for Product Safety and Standards.

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