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Groovy Baby “I Spy a Fly” Book — choking risk

UK OPSSChokingSep 15, 2026
Photo from the official notice: Groovy Baby “I Spy a Fly” Book — choking risk

Photos from the official notice: UK Office for Product Safety and Standards (GOV.UK) · image rights

Hazard

The product presents a risk of choking because the fly wings on the last page of the book may in some instances detach from the book when pulled. This poses a potential choking hazard for babies and young children. The product does not meet the requirements of the Toys (Safety) Regulations 2011.

Remedy

The product has been recalled from end users by Make Believe Ideas (MBI). Consumers should cease using the product immediately. For more information on disposal instructions and refunds please visit Product Safety Recall: I Spy a Fly! – Make Believe Ideas or contact [email protected].

Product recall

Measures taken

  • Recall of product from end users

Product description

Children’s printed interactive book

What should I do?

If you own this product, stop using it and follow the corrective action above: contact the retailer or supplier for a repair, replacement or refund. This notice was published by the UK Office for Product Safety and Standards.

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