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BleuRibbon Baby Shop Baby Self-Feeding Pillow — choking risk

UK OPSSSerious riskChokingApr 8, 2026

Hazard

The product presents a serious risk of choking and aspiration as a baby, who is the intended user of the product, does not have the dexterity or cognitive ability to control the flow of bottle feed, to know when to stop feeding, or to act if they gag or choke or to otherwise signal or raise alarm if something is going wrong. OPSS has published a Product Safety Alert for baby-self feeding products, which can be accessed at: Product Safety Alert: Baby Self-Feeding Products (PSA4) - GOV.UK The product does not meet the requirements of the General Product Safety Regulations 2005.

Remedy

The product has been recalled from end users by BleuRibbon Baby Shop. Owners are advised to stop using the product immediately and contact [email protected] to arrange for a full refund and instructions on disposal. For more information, please access: https://bleu-ribbon.com/pages/important-product-safety-recall-baby-self-feeding-pillows

Product recall

Measures taken

  • Recall of product from end users

Product description

Baby self-feeding pillow marketed as ‘hands free.’

What should I do?

If you own this product, stop using it and follow the corrective action above: contact the retailer or supplier for a repair, replacement or refund. This notice was published by the UK Office for Product Safety and Standards.

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